Many would balk at even the notion of love in business. Love is for the bedroom, not the boardroom. Much like church and state do not belong together.
I disagree. I believe that love is an essential ingredient in business. If you don’t “love” your customers in some way, you may find yourself with none. The language of love may be different in business, but it is still all about love.
Praise and encouragement are ways to show your love. Laid lavishly on employees, they can be worth more than gold. People will feed a long time on well-placed encouraging words.
Appreciation is a powerful and loving business word. Appreciation, given genuinely and consistently can actually put money in your pocket. I doubt there are statistics on this, but it seems evident to me. If someone appreciates my business, I am more likely to come back to them (or send others their way). Gratitude always works magic. No matter where you use it.
Love means paying attention to the details of your beloved’s life. Love in business can be remembering to ask about a sick loved one or acknowledging a spouse’s promotion. Wishing happy birthday, offering congratulations, sending regards are wonderful and loving ways to show how you do business. There is nothing unbusinesslike about caring about the people you work with or for.
When you love someone, you respect them. Isn’t it wise to treat business associates with respect? Look for the good in them. Notice and point out talents you see. What a wonderful way to help those qualities grow! If that’s not love, I’m not sure what is.
Offer honest feedback as you would to someone you love, with an awareness of their feelings. And an eye for propriety. You wouldn’t want to chew out your child in front of others. Why would you speak to one of your employees like that? Your opinion is important – especially if you’re the boss. But in the end, the customer is the real boss. Show respect for everyone you do business with.
What if you said you didn’t have to love the delivery person who brings your sandwich? After all, what has he got to do with business success? What goes around comes around. You never know where this person may end up in your life. He could be the son of the client you’ve been wanting to land a contract with. Treat everyone with love and respect and watch your goodwill blossom, along with your bottom line.
Chellie Campbell, in her landmark book, The Wealthy Spirit said this about love in business, “Take time to understand the human being behind the transaction, the spiritual being behind the contract. The goal of business doesn’t have to be just more profit. The possibilities are bigger than that. Business can spread light, love and peace in the world.”